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Marketing Fairness and Indonesian Limits of Physics ;)

11/20/2011 6:41 PM

Dear all,

I have just came trough this pic I took last year in Indonesia.

It makes me wonder:

1.-For marketeers/production: Who decides these small cuts (1-5%) in product quantity that go unnoticed most of the times (Not only for the product showed, it is an example only)

Are they legal? Even if so, are they fair?

2.-In my childhood, I use to collect empty bottles, and take them back to the store, ( gettting some coins for candies from it). These bottles went back to producer who clean them and reuse again. I see in Germany the children recycling plastic bottles in the supermarkets for a small refund (pfand?)

It is not a good concienciation/training for a more responsible behaviour in recycling, from the beginning?

3.-Regarding the picture, the wall thickness was nearly the same. Although very little is needed to make for the difference in volume. Nonetheless, the effect is kind of fun. (For small screen readers: the bigger bottle indicates 193ml, and the smaller, 200ml)

PD: I love indonesia, sanggat banyak!!

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#1

Re: Marketing fairness and Indonesian limits of physics...;)

11/20/2011 6:54 PM

Did you by chance get a graduated cylinder and actually measure the internal volume of each? One or both appear to be inaccurate.

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#2
In reply to #1

Re: Marketing fairness and Indonesian limits of physics...;)

11/20/2011 7:12 PM

Did not have the chance to compare!!.. My netties ordered a second round and the new ones were all 200ml. Maybe it belong to an old batch, out of market.

I keep thinking about the "home made" refilling procedures, very common in far east countries. But taste was ok, and no stomach problem at all for the whole family!!

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#3

Re: Marketing fairness and Indonesian limits of physics...;)

11/20/2011 7:37 PM

It's possible that the larger bottle was not filled as completely, and then the smaller bottle using slightly thinner material...just more efficient design...I used to gather bottles along the road for candy as a child like you...knowing that there was always money to be made, all you had to do was work for it, taught me a lesson...

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#4

Re: Marketing fairness and Indonesian limits of physics...;)

11/20/2011 7:53 PM

7ml? What's the big deal? Do they charge more money for the taller bottle?

Nothing illegal or unethical here.

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#10
In reply to #4

Re: Marketing fairness and Indonesian limits of physics...;)

11/21/2011 3:33 PM

Dear Lyn:

Do you mind if I increase the price of all you buy by a 3.5%? Wht you did not notice it? I wrote it clearly at the bottom of every single product, in clear 3mm size characters!!.

Maybe you will, or not, care about it. I will because it is net profit for me.

I will put yellow tags in the products saying "25% plus for free!!" for a short time.

But I will never advise " we reduced the quantity by 3.5%" in the standard daily product.

Still do you think this is ethic??

Del hit the nail in fewer words.

Best regards.

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#15
In reply to #10

Re: Marketing fairness and Indonesian limits of physics...;)

11/22/2011 6:27 PM

abelmh

When one buys a "bottle" of beverage while out for the evening one does not normally question the price.

The photograph would indicate that the bottles were, "single serving" instead of something that would be priced by a bulk system.

Never mind. A more interesting topic has reared its head.

My opinion of your avatar is that if is not offensive in your culture, then some tolerance should be shown by others who may not believe that the image is appropriate in theirs.

Being an old man from the USA, I admit that I did do a double take when I saw your avatar, but then I told myself that it was, after all, your avatar, not mine.

This is an international forum.

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#16
In reply to #15

Re: Marketing fairness and Indonesian limits of physics...;)

11/22/2011 6:57 PM

Dear Lyn,

Many thanks for your comment and openness.

I am thinking now the the "Merry Christmas" is written too small in the picture, an not everybody can see it properly, or have big screens for that.

I will modify it to save time and unnecessary hassle.

Best regards and, sincerely, "bigger" Merry Christmas for you.

Abel

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#5

Re: Marketing fairness and Indonesian limits of physics...;)

11/20/2011 8:23 PM

Purchasing is in the eye of the beholder. If I was thirsty, and given a choice, I'd choose the bigger bottle! It looks like more, even if it isn't.

It's costly for a company to change from one bottle format to another. The investment in the old bottles, which are recycled/reused, is a cost. Labels also have to be changed to fit the new format.

If the change was from a smaller looking bottle (200 ml) to a bigger looking bottle with less product (193 ml) then the customer would think they were getting more for the money, and the company would get some returns because every 28th bottle of product is product saved.

On the other hand the smaller bottle might be cheaper to ship because you can load more of them on a truck. Maybe the old bottle was initially in oz, but had to be standardized to ml, so they wanted to go with a round number like 200 instead.

And maybe the thirsty person will buy two, because although it's more, it doesn't look enough!

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#8
In reply to #5

Re: Marketing fairness and Indonesian limits of physics...;)

11/21/2011 3:11 AM

Not I; I would prefer to enlarge it and improve the resolution.

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#9
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Re: Marketing fairness and Indonesian limits of physics...;)

11/21/2011 7:27 AM

Nothing beats reading the fine print. Sadly I can't do that anymore, unless I brought my glasses.

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#6

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/20/2011 8:53 PM

Just a comment on your avatar image. It doesn't bother me, but don't be surprised if some people object to it.

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#11
In reply to #6

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/21/2011 3:40 PM

Dear usbport,

many thanks for your kind indication. I will change it if somebody objects to it in due form.

Nonetheless... I would be a bit surprised if that happen. Too early for Christmas??

Best regards.

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#12
In reply to #11

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/22/2011 10:46 AM

I won't bother objecting to it, but will only ask you a question. If you had a daughter, how would you feel if she were in a photo like this?

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#14
In reply to #12

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/22/2011 6:10 PM

Dear H2girl,

Just say it if you think so, and it will be changed immediately.

Answering your question:

I would not blink an eye. Modeling in Spain is a perfectly normal profession. As it is in most of the western culture countries.

The pic stays within the normal lingerie standards. Slightly more conservative than most of Vitoria´s Secret shows. Quite more than actual USA made teenager´s movies. As seen on TV throughout the world in both cases.

Plus, the pic itself it is nothing my teenager netties (I do not have daughters, yet) or myself haven´t done during holidays in the beach. With better (them) or worse but more funny (me) results in different cases.

Certainly, every person and country haves a different approach or sensibility to determinated images, due to culture environment, education style, moral standards, etc...

In my country (Spain) and Europe for extension, or my actual location (deep Brazil) such a pic does not call for special attention.

In my "second" country, Indonesia, reaction would range between a burning crusade from North Sumatra (Aceh), some shy smiles of the men and more funny reactions of the women in the West Jawa (Jakarta) to a boring glance in the South East (Bali).

My wife finds it funny.

Since you asked first, and I have never been in the USA till now, I am curious about it.

How it would be there or, more exaclty, how it would be in the place you live? (to avoid generalizations).

What would be the common reaction?

Best regards,

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#17
In reply to #14

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/23/2011 10:29 AM

I am Canadian, but we have similar sensibilities to the U.S. I m glad you are consistent with your opinions; thea reason I asked was because I know some people have different hypocritical standards for their own family and those outside of it. I have European relatives, and understand the different attitudes there.

I am conflicted in my opinion; I would feel uncomfortable with my daughters appearing in this poster because of the historical and still prevailing attitudes of objectifying and sexualizing women and judging them based only on their physical attributes. Also because these women appear to be very young, although it is hard to tell in a small avatar if they are teenagers or early 20's. I don't want my daughters wasting all their energy on worrying about whether they meet a narrow, photoshopped, standard of beauty, when there are much more interesting things to think about in life.

On the other hand, I don't think we should make nudity or the human body an object of shame. I also think a reasonable amount of vanity is a healthy thing, and I like to look at beautiful people, too. I have no religious objections, although I guess that a large fraction of North Americans might be offended based on those grounds.

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#7

Re: Marketing Fairness and Indonesian Limits of Physics...;)

11/21/2011 2:55 AM

Marketing Fairness is an oxymoron.
Del

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#13

Re: Marketing Fairness and Indonesian Limits of Physics ;)

11/22/2011 2:27 PM

Buyer beware. Just read the labels of the products you buy. Take responsibility for your own actions.

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