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Cell Phone Marketing Gone Mad

Posted January 02, 2010 8:15 AM

Success in the cell phone industry is based on continually selling innovative services on the phones, so customers always need a new one. Buyers perceive they are getting new handsets for free — thanks to subsidies that hide the cost of the phone in monthly fees — so they don't value it highly and are quite happy to get rid of it after a short time. We're producing over a billion handsets a year and throwing hundreds of millions of them into landfills. Is this a sustainable way of consuming sophisticated electronics?

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Commentator

Join Date: Nov 2007
Location: Newtown Square, PA
Posts: 55
#1

Re: Cell Phone Marketing Gone Mad

01/02/2010 2:23 PM

Fully with you there and let em expand..

I understand the thinking of the (very) young people having a hip phone is fun, however once you enter into adulthood the motivational impulses should have changed, especially as the features that are added are very marginal.

By the time you reach adulthood you should have realized that your old phone will end up in the landfill. Plastics, heavy metals, etc will eventually end up back into our food chain as it pollutes our waters, our seas, the fish we eat and so on. Especially people with children must realize that what ever we do now must be cleaned up by our children and they will ask themselves why we, living in 2010, did not conserve more.

I just read a article about electricity use in the united states compared to europe. We use 3 times more electricity. 11.000 KWh in the US compared to 3.500 KWh in europe. Why is that, why don't we care more about that? And even if you don't care about any of that green thinking, think about your wallet. I average about 70 dollars per month, spring and autumn 30 to 40 and 80 to 90 in deep summer or deep winter. I have no oil or gas so its the final bill. I must add that in the winter time I supplement with corn heating. So the energy picture is a bit different but still, my neighbours do 300 to 400 dollar per month. You know that difference in dollars is now available to me to do fun stuff with. That's 1500 dollars towards a good vacation. The same is thru for cars. I got myself a brand new Camry 15 years ago, so after about 5 years I slowly started to feel the market. No changes found at all, still the same millage, still the same technology, still the same cupholders, only a different smell. Which is btw not good for you. So now 15 years into this car I still get the exact same millage I still sit as comfortable as 15 years ago and I put a lot of money towards more vacations. Did you know that we are driving the same technology as the first (gas or diesel) cars. THAT'S 150 YEARS OLD TECHNOLOGY. Folks; 40 years ago we put a man on the moon. Now in 2010 we still buy 150 years old technology, why do we accept this. Shame on the engineers that design cars now.

Anyway guys and dolls you get the picture, we are making a mess of our own home and we don't get it.

F

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Anonymous Poster
#2

Re: Cell Phone Marketing Gone Mad

01/03/2010 5:39 AM

You have said some true things. As far as a man on the moon. I might not still be convinced. People will buy and maintain cell phones while literally not having a pot to pee in. I know that for a fact. Just go to any African country. US cell phone base is not growing that much each year so they are constantly cannibalizing each others clients. That and new tech. such as apps are keeping the people updating their phones with new ones. You think it is bad now. Give it a little more time.

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Anonymous Poster
#3

Re: Cell Phone Marketing Gone Mad

01/15/2010 1:19 PM

As a species we are pretty clueless about managing life (ours and the animal kingdom) on this planet. I won't be surprised if nature wipes out a great portion of humanity in the next 100-150 years and "starts over". It's happened before.

Cell phones are much overused. Technological advancement just because it's one's job is inane.

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Commentator

Join Date: Nov 2007
Location: Newtown Square, PA
Posts: 55
#4

Re: Cell Phone Marketing Gone Mad

01/20/2010 6:13 PM

I can't wait

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