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Success in the cell phone industry is based on continually selling innovative services on the phones, so customers always need a new one. Buyers perceive they are getting new handsets for free — thanks to subsidies that hide the cost of the phone in monthly fees — so they don't value it highly and are quite happy to get rid of it after a short time. We're producing over a billion handsets a year and throwing hundreds of millions of them into landfills. Is this a sustainable way of consuming sophisticated electronics?
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