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How Do You Like Your News?

Posted January 11, 2010 11:23 AM

On-line newsletters provide numerous media alternatives for obtaining information from conventional articles similar to those in a print magazine to slide shows, presentations, and videos/podcasts. Each addresses the need for information differently. When you want technical information (such as on test and measurement), which medium do you prefer? Why? When do you look for a print article or conference paper? A PowerPoint presentation? When you view a PowerPoint presentation, should the author provide a 'canned' narrative, or do the slides give you enough detail to fill in the narrative yourself? How do videos fit into the mix?

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Re: How Do You Like Your News?

01/11/2010 5:56 PM

Looking for news- give me a clear, concise summary of factual content (no opinions, please), with an easy link to more in-depth information (real information, not marketing hype). Do not try to grab my attention with pointless PowerPoint presentations or flashy videos that do more to disguise their subject matter than present it. If you have to hide your real information behind flashy bells and whistles, you will lose my attention rapidly. I want information in a format that makes it easy to re-read as often as necessary to capture the essence of the subject.

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