The Luxury of Learning

Sadly I've found trade shows are pretty useless unless you are in a serious buying frame of mind and want to "press the flesh", i.e. take the measure of the supplier's sales team. On the other hand most of the larger companies in the business of sales of technological stuff have absolutely lousy web sites devoid of any useful information. There are exceptions for which I'm thankful.

I can excuse the other's paranoia over giving away IP to offshore competitors in low cost manufacturing parts of the world. But that doesn't help me any as a design engineer still exploring the feasibility of a design.

I don't want to have to entertain a salesman for an hour just to learn that your products are not right for me. Nor do I want to waste time on stuff that costs 5 times more than my design can afford. I need to learn this in a quick visit to an internet site that tells me what I need to know about products or services available.

Generalizations like "we have the solution to your problem" are simply worthless. And I don't have time to fill out a detailed questionaire that you'll subject to the delete button if I don't "X" the right boxes. AND I DON'T WANT TO JOIN YOUR CLUB AND GET A PASSWORD SO YOU CAN SPAM ME FROM HERE TO ETERNITY!!

You, Mr. supplier of "good stuff", need to figure out how to tell me what I need to know without giving away the store of IP to the competition. Get real about your website and put some investment into it.

EW