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The aerospace industry could use a shot in the arm says Aviation Week & Space Technology Editor-in-Chief Tony Velocci. Citing a general decline in R&D as well as recruitment of top talent, Velocci believes a mission or rallying call is needed. In this editorial, he makes the case for "affordability." While innovative business models that "treat affordability as an imperative" will no doubt challenge the industry, are they enough to inspire a new generation of aerospace engineers?
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