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Bad Material Selection - The Gift That Keeps on Taking

Posted October 27, 2011 12:00 AM by geanorm

CR4 would like to thank PJ Sikorsky, PE of GEA Consulting for contributing this blog entry. This is the last blog post in a series on repetitive problems in material selection.

As we've discussed in previous blog posts, there are lots of reasons we may have less than optimum materials selected for the products we produce: 1) Time or supply constraints forced us to use 'premium' materials during development and we never got back to cost reduce the product in production. 2) Times and markets changed and what was a good material selection years ago is no longer an appropriate choice. 3) We simply copied the material selection from older parts into newer parts without giving it any thought….. The list can go on and on.

My experience has shown that once we have 'institutionalized' a poor material selection it is very difficult to change. This, too, happens for a lot of reasons, but mostly it happens because of our natural engineering conservatism which tells us not to mess with success. If we're successfully producing parts and they're not breaking in the field, why change materials? Changing materials entails risk, I can't tell you how many times I've had design engineers tell me they wouldn't even consider a material change because, 'One failure will eat up a whole year's material cost savings.' The answer to that is to do our homework and clearly and objectively define what the current situation actually is and what the real risks and rewards of change are. Often times, the current situation isn't as great as we think it is, it's just that we're used to it and we know how to deal with the problems and shortcomings of the traditional material. Also, objective consideration of the risks and rewards of a material change can have surprising results. It's hard for us to realize that, just as there is a risk in making a change, there is risk in not changing. If our competitors can figure out how to use materials more effectively and economically than we do we are conceding an economic advantage to them that will be very difficult to overcome.

The goal should be to select and implement the 'best' material for every application and to review those selections regularly to assure we're not giving our competitors an unearned advantage.

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Join Date: Mar 2008
Location: MA 01864, USA
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Good Answers: 7
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Re: Bad Material Selection - The Gift That Keeps on Taking

10/28/2011 10:02 AM

I am hundred percent in agreement. I was strong believer and follower of do not try to fix it unless it is broken.

One day in the area of silver glass development which I was maximizing strength and reliability of bond strength of silicon to alumina substrate by leaving X percent of moisture in lead borate glass and create non-bridge oxygen which allowed glass to bond to alumina and silicon at lower temperature.

I will not name but one of our competitors found that out and devised a better silver glass suspension than our and we loosed close to $25,000,000 in revenue and learned hard way to fix it better reliability and standard your customers can appreciate and change over too and you keep your business in tack along with your relation since your customer see you at cutting edge of technology

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