Helpful or Hype?

It put a smile on my face. But that's because I can relate to the employees.

Of course it's hype. GE spends millions on creating a particular image.

One might argue the company's story about employees seeing their creation take flight serves the broader good of manufacturing in general, casting engineering in a very positive light.

The same is also true in the cleaning industry or when I worked on a high voltage switchgear control system on a waste landfill site. You find inspiration and motivation where you want to, and even heightened levels of sulphur and decomposing rubbish can smell like roses when you look upon your own work and know it was a job and accomplishment well done.

The opposite side of the coin:

I'm still smiling! Made in America by Americans.....

Of course any company advertisement is is pure hype (or hyperbole)....created by the stinkers on Madison Avenue, for consumption by the masses. It works because it sells, sells sells! And corporate image is EVERYTHING!

Even the Nazi's knew that propaganda worked. They were masters of this black art.

Geee, do ya think that our US Government, especially the Military Industrial Complex (that Pres. Eisenhower warned us about), picked this up and ran with it since WWII???!!!! You bet you last Dollar they did!