Thinking Differently About Water

"Historically, companies have paid attention to the price of water and not necessarily the value of water to their business," says the water management consultant quoted in this CNBC article. Topics covered in the story include what the consultant sees as the three major water-related risks faced by companies and governments. In addition, the article looks at some firms and countries that are leading the way in the effort to cope with real and potential water scarcity. These include Israel, which has had success in applying technology to its water problems.

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