Building & Design Blog Blog

Building & Design Blog

The Building & Design Blog is the place for conversation and discussion about building projects, tools and equipment, materials and hardware, and environment & energy. Here, you'll find everything from application ideas, to news and industry trends, to hot topics and cutting edge innovations.

Previous in Blog: Cutting Edge... or Just Plain Crazy?   Next in Blog: Will Green Construction Survive?
Close
Close
Close
14 comments
Rate Comments: Nested

Profit Margin Perils

Posted April 11, 2009 8:50 AM

I took some time off from my hectic writing schedule this week to observe my dad go through the hectic process of preparing a pretty good sized bid for a major public high school renovation and addition. As many times as I've observed him go through the nerve wracking process of receiving quotations from material suppliers and subcontractors, scrutinizing them item for item, then comparing their bottom lines against other similar quotes, I've never gotten comfortable with it (Thus the writing thing!)

Making things more tense these days however, is not only the sour economy, but also the lack of work normally available to commercial and industrial contractors. What's this economic turn-down mean? It means that contractors have to fight much harder to be awarded a substantial contract. Or, in the words of my dad, we must get used to "tightening our belts" and "sharpening our pencils."

Since the cost of all labor and materials must be covered in a project bid in order to avoid losing money, this "sharpening" usually means a reduction in profit margin. What might have been a 5% or even 8% markup tacked onto a project bid a couple of years ago is now perhaps 2% or even 1.5%. Watching my old man add a 1.5% profit to the school job, I can only wonder if he's trying to be awarded the project at cost, just for the sake of keeping busy in this tight economy. I could say something about it, but I know that if I do, I'll face his wrath. Business is business after all, and general contractors have to do what they have to do to keep operations moving forward.

As a General Contractor, have your profit margins dwindled during the past year? If so, what estimating maneuvers have you enacted in order to make certain you don't submit too low a bid? Do you agree with submitting a bid at cost only or with minimal profit, just for the sake of staying busy? Is there anything positive about learning how to bid competitively in a tight economy?

PS. My dad lost the bid. It was awarded to another firm whose bid was more than 25% lower than my dad's. I didn't dare say a word about it.

The preceding article is a "sneak peek" from Building & Construction, a newsletter from GlobalSpec. To stay up-to-date and informed on industry trends, products, and technologies, subscribe to Building & Construction today.

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Good Answers:

These comments received enough positive votes to make them "good answers".

"Almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, vote them!
Guru

Join Date: Oct 2008
Location: I'm outa here
Posts: 1924
Good Answers: 196
#1

Re: Profit Margin Perils

04/12/2009 12:12 AM

The other guy probably knew the right people or saw something in the plans that wouldn't fly and would result in a big change order. Or maybe he convinced his crew to take a big pay cut just to be able to work.

Or maybe a little of all 3 plus a couple more.

Ed Weldon (just a layman here, not connected with the construction world)

Reply
2
Guru

Join Date: Mar 2007
Location: Etherville
Posts: 12362
Good Answers: 115
#2

Re: Profit Margin Perils

04/12/2009 2:50 AM

The highlighted link (profit margin.) refers to downturn in activity, not 'profit margin' as such. Although the two are clearly connected, fewer available contracts conveys additional implications. Contractors always want to make an acceptable margin, whilst beating other tenders. Fewer available contracts mean that they have to look more for them, and be more flexible in which they bid for.

Big players can take a loss on some contracts, just to stay in the game. That's not so easy for the smaller contractors. However, the smaller contractors can be more flexible than the big ones. If major projects are cancelled due to recession, the emphasis changes to maintenance and essential work. The size that enables big companies to tender with lower costs is also their Achilles heel - they aren't structured to take on bids below $xxxxxxxxxx. On the other side, smaller contractors find themselves chasing contracts that are too large, and for which they don't have the same leverage to reduce costs.

The project you mention, sounds like a case where your dad lost out to a bigger company (25% is a huge difference). There are other possibilities, such as contract terms, and more seedy ones (leaked tender info, back-handers etc).

I would humbly suggest bidding for a greater number of low value projects. I'd also watch the lost contract to see how it goes - is it met on time/is there any subsequent dispute between client and contractor, etc.

Your dad's philosophy of belt-tightening is fine. He'll know the profit margin he can work on, and older people carry some surprising stuff under their belts. You didn't state if his own pay was included in the cost, or dependent on the 1.5% margin. Whatever the case, he probably has a broader picture of what profit margin will make sense when viewed with hindsight.

I hope the next tender works out. It's unfortunate, but looking harder for contracts means taking more rejected bids. If someone never had a tender rejected, it would be equal cause for concern (not enough profit being made/better opportunities being missed).

__________________
For sale - Signature space. Apply on self addressed postcard..
Reply Good Answer (Score 2)
Guru

Join Date: Jul 2008
Location: Mallorca, Spain
Posts: 567
Good Answers: 15
#3
In reply to #2

Re: Profit Margin Perils

04/12/2009 6:39 PM

As Kris says 25% is a lot. Perhaps the winner will end up with a loss margin!

Better to lose the contract than lose money on the contract.

Chas

__________________
En la casa del herrero, cuchillos de palo!
Reply
Guru
Australia - Member - New Member

Join Date: Feb 2008
Location: Australia
Posts: 2181
Good Answers: 255
#4

Re: Profit Margin Perils

04/12/2009 6:43 PM

Your dad's in business and there's always some risk with "being your own boss" and carrying the responsibility for others.

From what you've described, your dad's had enough experience to know what he's about, but really he if facing a decision tree that is quite simple.

Option 1: give up, consolidate his funds and wait this event out. (Consequences: He will need to recruit staff and expertise and to establish his enterprise at a later time.)

Option 2: maintain the business on a cost recovery basis, and provided he recovers costs of materials and effort plus the "overheads" expenses then when this is over he will still have a fully capable and ready business.

Where I am has taken a variant on the second option. Everyone is working shorter weeks, tightening our belts and moving forward.

For all of us, this is the best option, since the retraction that option 1 would cause would take far longer for the economies of the world to recover and get back to "business as usual"

__________________
Just an Engineer from the land down under.
Reply
Guru

Join Date: May 2007
Location: Ohio. USA
Posts: 578
Good Answers: 30
#5

Re: Profit Margin Perils

04/13/2009 8:58 AM

From my experience, a couple reasons for a much lower bid is:

The low bidder is just trying to stay alive by optimistically cutting cost numbers in his bid. This will cause him to go into debt later or not pay subcontractors.

The low bidder and his subs have lower overhead (able to juggle what is union and non-union labor or has paid off dirt machinery are two examples) and thus has true lower costs.

If you are involved in your dads business try to get into his head without confrontation. If he has ran a successful sizable construction company for a while, he knows this and much more. If you have a good relationship, learn from it.

__________________
Everything I know about opera I learned from Bugs Bunny
Reply
Associate
South Africa - Member - Member Shonver

Join Date: Apr 2008
Location: Cape Town, South Africa
Posts: 51
Good Answers: 2
#6

Re: Profit Margin Perils

04/14/2009 6:07 AM

Does he have to make a profit? In harsh times, would it not be better to break even than to be without work?

__________________
DON'T PANIC
Reply
Guru

Join Date: Dec 2007
Location: California
Posts: 2363
Good Answers: 63
#7
In reply to #6

Re: Profit Margin Perils

04/16/2009 7:53 PM

I have never met a contractor who actually just breaks even. Most contractors consider breaking even as being able to cover project costs, bidding overhead, marketing, their home loan, their boat loan, their new pick up truck loan, their loan on their corvette, etc... Unless they are really extended and have more personal loans outstanding on luxury purchases. I mean a 1.5% mark up on a 20 million dollar school project is $300,000 profit. I see engineering firms all the time propose jobs with 0% or less mark up, just for labor, materials and overhead, just to gain a foot in the door with a large corporate or government client and get short listed for future projects. though enginering firms usually eprceive the loss of engineers because of downsizing as risky, since they aren't easy to recruit and usually cost more to hire new ones at the same skill level and then have to train them in corporate practices. I guess construction labor is easier to hire and fire, and the risk of short staffing when the labor is needed is readily overcome.

Reply
Guru

Join Date: Jul 2006
Location: "Dancing over the abyss."
Posts: 4884
Good Answers: 243
#8
In reply to #6

Re: Profit Margin Perils

04/17/2009 12:21 PM

The true measure of a manager in a business is does he earn a premium above his cost of capital.

If not, he's no manager.

If you are saying that "That does not apply 'all the time' or that 'this time it's different'" you are suggesting that economic cannibalism of the enterprise is alright "just this once."

One cannot provide goods and services at one's variable costs unless one's fixed costs are covered.

You are wise to not say anything to your father. He is "intelligently managing his risk" by not 'selling the engine out of the corvette' and claiming that after the sale the corvette is worth what it was before.

Every village has an idiot. In competitive bidding situations its almost always the low bidder. Thats why so many contractors go bankrupt a couple of times.

I'll bet your father never has never gone bankrupt. He knows his costs and bids rationally. He may not win a lot of bids, but he doesn't go broke on the ones he wins...

If you do talk to your dad, tell him I'm a fan.

PS. To Shonover, No he does not have to return a profit, but if he doesn't get at least his cost of capital, he'll be working to make himself and the enterprise poorer. He'll be subsidizing the other party at the expensive of his own enterprise's net worth.

My advice would be for him to contact the low bidder to see if there are any areas where he might still be a provider of best choice compared to those he used.

milo

__________________
People say between two opposed opinions the truth lies in the middle. Not at all! Between them lies the problem, what is unseeable,eternally active life, contemplated in repose. Goethe
Reply Score 1 for Good Answer
Associate
South Africa - Member - Member Shonver

Join Date: Apr 2008
Location: Cape Town, South Africa
Posts: 51
Good Answers: 2
#9
In reply to #8

Re: Profit Margin Perils

04/17/2009 1:16 PM

In my mind "break even" means to cover the costs, including materials, labour, overheads, monthly business loan payments, taxes and salaries, including that of the owner. Paying for luxury goods or giving oneself an overinflated salary is stealing from the business. Any cash left over after business expenses is the profit, which should ideally be reinvested in the business. This is just my understanding, as someone who has never been a business owner. Please tell me if I'm being naiive.

__________________
DON'T PANIC
Reply
Guru

Join Date: Dec 2007
Location: California
Posts: 2363
Good Answers: 63
#10
In reply to #9

Re: Profit Margin Perils

04/17/2009 1:34 PM

However, it is a pretty common practice amongst constractor to put the title, leases and so forth for their own luxury items under the business for tax purposes (treating loan payments a business expenses), and draw the cost of payments for such items against the company operating overhead. Corporations do the same thing for executives by providing them with expensive leased personal use vehicles, executive resorts, and such. It all gets rolled into the corporations overhead, and they use the expenditures to reduce tax liabilities.

Reply
Associate
South Africa - Member - Member Shonver

Join Date: Apr 2008
Location: Cape Town, South Africa
Posts: 51
Good Answers: 2
#11
In reply to #10

Re: Profit Margin Perils

04/17/2009 2:29 PM

Well, our tax man has all those tricks sussed out. Not much hope of getting away with that here any more. There is still some room for manoeuvring, but basically any benefit that falls outside of reasonable business use is considered part of personal income and is taxed as such.

__________________
DON'T PANIC
Reply
Guru

Join Date: Dec 2007
Location: California
Posts: 2363
Good Answers: 63
#12
In reply to #11

Re: Profit Margin Perils

04/17/2009 2:35 PM

Well those things are easy to get around. Drive your vehicle to marketing or client meetings once in a while, use that vacation home for executive meetings once in a while, etc.. though some of the luxury items do raise redflags, like boats, and eventually get the contractors audited, but that might be 7 years from now, which is forecasting way beyond their ability.

Reply
Guru

Join Date: Jul 2006
Location: "Dancing over the abyss."
Posts: 4884
Good Answers: 243
#13
In reply to #11

Re: Profit Margin Perils

04/17/2009 3:01 PM

In the States we have a form of ownership called Subchapter S, where basically the owner is the corporation. there is no Corporate income tax, instead "profits" are taxed at the owners (Shareholders) tax rate. However, they still are shielded for liability.

Thats why its difficult to speak of expenses, costs and profits. They are more like cooked spaghetti than separate noodles depending on the corporate form of business.

milo

__________________
People say between two opposed opinions the truth lies in the middle. Not at all! Between them lies the problem, what is unseeable,eternally active life, contemplated in repose. Goethe
Reply
Guru
Popular Science - Cosmology - New Member

Join Date: Feb 2009
Location: Halcottsville, NY
Posts: 665
Good Answers: 16
#14

Re: Profit Margin Perils

05/19/2009 9:53 AM

When times were good I could add 15% to 20% overall, and stuff my mattress with the profit. No advertising costs, and the discounts I received from my suppliers could be rolled over to the next job.

When times were tough, belt tightening and pencil sharpening were taken to extremes, just to stay afloat. This worked usually, until recession cycles got deeper. Advertising, specs and bidding, holding idle crew all began eating profit. I then diversified to accommodate niche markets. Moving small houses, post and beam construction, renovations and painting, and finally boat building. When the new cycle hit a rise I was too busy building boats to ever want to go back.

I'm retired now at 62. I still keep a hand in doing consultations, build a canoe now and then, and generally enjoy my SS pay cut and the time I have to enjoy life. I used to fill in my early spring doing outage work at power plants, but had to stop that after an injury. They still call each spring. i don't miss the construction bit at all.

Diversify!

__________________
De gustibus non est dispudandum.
Reply
Reply to Blog Entry 14 comments

Good Answers:

These comments received enough positive votes to make them "good answers".

"Almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, vote them!
Copy to Clipboard

Users who posted comments:

capblanc (1); DaveB (1); Ed Weldon (1); Just an Engineer (1); Kris (1); Milo (2); RCE (3); Shonver (3); Tippycanoe (1)

Previous in Blog: Cutting Edge... or Just Plain Crazy?   Next in Blog: Will Green Construction Survive?

Advertisement