Blue Horseradish founder and principal Larry Chrzan has spent most of his professional career consulting with companies on how to utilize technology to improve business. Most recently, Larry was the Director of Internet Marketing for the Delaware Valley Industrial Resource Center (DVIRC), a not-for-profit economic development organization serving small and medium sized manufacturers in southeastern Pennsylvania. Prior to that, Chrzan was a Director, Manager, and Consultant for i2 Technologies, a global supply chain planning software company, and Manager of the Scheduling Software Team at Systems Modeling Corp (now part of Rockwell Automation). Larry is a University of Pittsburgh graduate with a B.S. in Industrial Engineering.

Larry Chrzan has been providing SEO and Internet marketing services since 2002. In that time, Chrzan has:

• Worked on about 100 projects resulting in tens of millions of dollars in new or retained sales for customers
• Completed about 50 new or revamped customer websites
• Done over 125 website assessments