In a marketing coup, AirCell announced its exclusive rights to the broadband spectrum that hosts U.S. airline and business aircraft. After a protracted bidding session with the Federal Aviation Commission (FCC) that culminated in an auction, the FCC's air-to-ground spectrum reallocation process is finally complete, and AirCell received its license to become the first company in history to "own" broadband rights. With service beginning in 2008, there will be no competition for this airspace within the U.S. AirCell's Wi-Fi hotspots will provide airline internet users the ability to check their e-mail and surf the Web using AirCell's Axxess™ communications system.