In an effort to compete with Google, Yahoo and Microsoft, America Online (AOL) is opening the proprietary portions of its Web portal. With their subscription based revenue model failing, they are hoping to switch to an ad revenue model.
This move seems long overdue but I'm skeptical about its value. The AOL name has no cache anymore - they haven't been relevant to me since 1996, before anyone in my circle really understood the Web. When $9.95 (USD) seemed like a fair price to surf their content, then maybe go over to that new book site "Amazon something"...
There is an interesting paradox taking place though, as many sites are attempting to become be-all, end-all "portals" for their users. Contrast that with the most successful Internet portal attempting to move away from its own exclusivity.