All cable related input is total rip off.
Example: Why would you have to rent a box that gives you high def when you can get it from a simple HD antenna without having to plug in 3 cables or and HDMI cord etc. The antenna gives you highdef with a simple coax connection.
Why would you pay for HBO, Cinimax, or Starz when you can get streaming video on most movies from either Netflix or Blockbuster or any of the many other options available. Crackle is free.
Get a dongle device such as a Toshiba Blue Ray player or a recently manufactured LCD, LED, or Plasma television that either comes with a built in dongle or is dongle ready. Then you can choose from many sources of entertainment.
If ESPN had their act together they would be streaming live through the internet for a fee like they do with ESPN3.
Ultimately everything should be wireless. Cable never should have happened in the first place.
Find a technocrat and learn about all of the other options. The winner in this contest is going to be the one that is least greedy. If they have the working capital they can get the whole bag. Cable could be broadcasting over the air and charge people for the filter they want for the specific entertainment they want.