How Do You Connect Your Company's Roadmap to Ongoing Activities?

It is depending on size of company.

It is not possible to do it without a well-defined system in large companies, but the small companies can.

In fact, the software is just a tool. It can not lead your company to realize your goals. You need strategy & method, It is clear the software can help to do strategy & method.

The PDCA scheme is a powerful method to achieve long term goals by continues short term action.

Yes, you are right. But assume that in a SME (small or medium size company), you are using Technology Roadmap as a long term strategy planning tool. Also you have some ongoing projects in hand. You know that in some way these "day to day tasks" should serve to satisfy roadmap goals at least partially. But with my experience there isn't that much clean way to do so. And that's the reason that Road Maps are considered very static in practice. Any thought?