International School of Information Management
University of Mysore
ISiM Special Lecture (17)
"Individual
Differences in Phishing Susceptibility: An Integrated Information Processing
Model"
by
Dr. Arun
Vishwanath, Ph.D., MBA
Director of
Graduate Studies
Associate Professor
Department of Communication
Adjunct Associate Professor
Management Science & Systems
State University of New York at Buffalo
USA
Date and Time: November 30, 2011 : 11:00 AM
You are cordially invited
Dr.Shalini R Urs
Executive Director and Professor
Abstract: This study presents an integrated information processing model of
phishing susceptibility grounded in prior research in information process and
interpersonal deception. The model is refined and validated on a sample of
intended victims of an actual phishing attack. The data provides strong support
for the model's theoretical structure and causative sequence, explaining close
to fifty percent of the variance in individual phishing susceptibility. The results
indicate that most phishing emails are peripherally processed and individuals
make decisions based on simple cues embedded in the email. Interestingly,
urgency cues in the email stimulated increased information processing thereby
short circuiting the resources available for attending to other cues that could
potentially help detect the deception. Additionally, the findings suggest that
habitual patterns of media use combined with high levels of email load have a
strong and significant influence on individuals' likelihood to be phished.
Consistent with social cognitive theory, computer self-efficacy was found to
significantly influence elaboration, but its influence was mitigated by domain
specific-knowledge. The presentation covers the model, its tests, the findings
of the study, as well as the ways in which individuals can reduce their
susceptibility to phishing based deception.
Speaker Bio:
Arun Vishwanath, Ph.D., MBA, is
Associate Professor of Communication and the Director of the Graduate Program
at the University at Buffalo. He is also an Adjunct Professor in the Department
of Management Science & Systems. His research focuses on cognitive,
affective, and behavioral consequences of information on technology adopting
units ranging from individual consumers and households to cultures and health
care organizations. His research takes a systems theoretic approach and focuses
on the dynamic, embedded nature of decision-making within interdependent system
domains and the role of information in shaping the present and future states of
such systems.
For further
details visit www.isim.ac.in
INTERNATIONAL
SCHOOL OF INFORMATION MANAGEMENT
University of Mysore, Manasagangotri, Mysore -570006
Phone Number and Email Address Removed - Cr4 Admin
ISiM Special Lecture(17):Individual Differences in Phishing Susceptibility
