Barefoot Revolt?

Is Puma setting a new trend by using the science of saving resources rather than eco-hype with its new packaging? Their new shoe bag/box touts savings in resources across the board as well as reductions in carbon emissions. The packaging is made of recycled PET and is itself recyclable. Do you think environmentalists will step up and see the benefits of using plastics, or will they revolt and go barefoot?

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