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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Mad Men and Motorists

Posted February 08, 2011 8:30 AM by dstrohl

"American car manufacturers learned early the value of sophistication, or pseudo-sophistication, and the names that would imply it. Whether a name on a car or component really meant anything or just sounded good made little difference.

Since the car's heart is its engine, some interesting names were created for the early ones, too. Then came the 1950s, and everything was either technologically sophisticated, futuristic, or space-age. Such hyperbolte was by no means confined to engines, however. Transmissions were also fair game."

On the one hand, Bob Tomaine's story on the naming of cars, engines, transmissions, options and whatnot can be regarded as little more than a list of neat product names from the 1950s, little to get excited about. On the other hand, while cruising through it, you start to realize just how much these names have shaped brand identity, not just for buyers of the cars when they were new, but throughout the decades, even up to today.

How many of our impressions of those cars, engines, transmissions, options and whatnot come from little more than a nearly meaningless product name whipped up by some Mad Men adwriter?

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Join Date: Dec 2010
Posts: 323
Good Answers: 2
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Re: Mad Men and Motorists

02/09/2011 6:22 AM

Hi dstrohl, If I were you I would have sent this question the BBC television here in England, we have a great motoring show over here called TOP GEAR, and they would love to recieve this question, just send it to.....www.bbc.co.uk/topgear

Xanasax

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