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Editor's Note: CR4 would like to thank Edward Eisermann of GEA Consulting for contributing this blog entry.
Early in my career as a research metallurgist working in a steel mill in South Chicago, I learned a life lesson for effective communication of new ideas, process changes or engineering experiments. The people I worked with included individuals who never completed high school to those holding Doctorate Degrees in Engineering.
An AH-HA came to me while conducting a pouring platform experiment focused on reducing liquid steel splashing at the base of the ingot when starting the pouring process (yes for those of you who understand, this was before the era of continuous casting). Initially, the operator thought I was crazy but after I explained to him why the idea had potential; he began to understand saying "ya, this just may work".
The AH-HA that is still important to me yet today is how I "communicate" the idea and why it works while I am showing "how" to do a task. My experience has shown people learn better when they understand the "why" along with the seeing how to do a specific step or process. Further, experience shows people will retain a skill and continue to perform better when they understand "why" that process is done a specific way in addition to how it should be done. Another benefit of communicating "why" a task is done a certain way is the person receiving instruction will sometimes share a better technique from their experience. That sharing would not have happened if the instruction was "this is what and how I want you to do the task".
We all have had an experience in our lives or careers when we were told to do something a different way without being told why and thought…"that is crazy it won't work". Had the teacher, supervisor, manager or parent-focused more on sharing the why, I believe the outcome would have been better received and more likely retained.
I hope you will think about this example when you are communicating in business, as a volunteer or with your family. Ask yourself the question; did I do a good job of not only teaching HOW, but did I effectively communicate the WHY aspect of the lesson. If the moment allows the opportunity don't be afraid to ask if they have a better idea for doing the task. You may be surprised at the quality of the response.
Chinese Proverb – "Tell me and I will forget, show me and I may remember, involve me and I'll understand." I believe WHY is an important part of the success in teaching or sharing activity.
-Edward Eisermann
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