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Marriott Takes 3-D Planning to the Next Level

Posted April 04, 2011 2:41 PM by Sharkles

Well-known hotel chain, Marriott International, is going almost completely digital when it comes to design. For over 20 years, the company has relied on computer-aided design (CAD) tools for planning new hotels and renovations for existing ones.

According to the MIT Technology Review, 3-D planning works so well for the company, that the CEO J.W. Marriott Jr. once couldn't decipher the difference between a digital rendering and a real photograph of a room.

Karim Khalifa, Marriott's senior vice president for architecture and construction, is now talking about using software to take the hotel's supply chain to the next level. They are starting to require that potential vendors provide computerized schematics of their products so that Marriott architects can import them into their design software. Khalifa said that Marriott hopes to eventually have computerized representations of everything it buys.

The move to digital does have some exceptions, namely that the company will continue to build sample rooms to see how real guests will use it and rely on the sense of touch when making decisions about fabrics used in their rooms.

Do you think Marriott is setting a trend? Do you think more companies should plan this way?

Source: Technology Review

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#1

Re: Marriott Takes 3-D Planning to the Next Level

04/04/2011 3:03 PM

I believe such technology enables those less capable to appear capable.

Design away, young computer-generated design and imaging wizards. I know you will specify a laundry machine that is 44-1/2" wide, and forget the only door to the laundry room is 40" clear. You will specify a window too small for compliance. The list goes on and on and on and...

There is no substitute for knowing what to do, and then doing it well. A software program such as this enables the appearance of having considered the problems and solutions of construction. I actually dislike projects done this way... it almost always means more work for me, and most of the other trades as well.

But, the images for presentation are very pretty.

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#2
In reply to #1

Re: Marriott Takes 3-D Planning to the Next Level

04/04/2011 5:40 PM

I provide a complete 3D model of my design to the customer with my quote (appropriate limitations such as exterior faces only etc.). In doing this, it makes my company appear to really be on the top of our game, as none of our competitors are doing this yet... yet.

The way we used to do it, was with a pencil and paper. They guy doing the drawing would have to process in his mind how each view should appear vs the next. Worked for hundreds of years, but could be improved, as it left a massive amount of information to "human error".

We improved this method with 2D CAD, which was a milestone. It took much of the human error out of the equation, but still left much of the processing to be done in the human mind, which we all know (depending on caffeine level) can be full of mistakes.

Today, with the full 3D capabilities, I get exact models from my suppliers for as many of the components as possible. The rest I'll need to draw based off a data sheet or a physical part sitting on my desk... either way I do it I can be assured the model in my computer is a match for the real part on the machine. This is great, as now when I am creating my assembly in the computer I am made aware of any issues, such as misaligned bolt holes, lack of clearance, installation/removal room, etc etc... When the assembled unit leaves my computer to head to the plotter for the shop guys, I know that they will encounter the minimum possible amount of poor design in the form of human error. On occasion I do overlook something, and we'll need to make an "as built" revision, but this is not the fault of anything but human error on my part, and has absolutely nothing to do with the method of design.

There is no substitute for knowing what to do, and then doing it well.

-I completely agree, but this applies to any method of design, weather on pencil and paper, 2D autoCAD, or 3D Solidworks. The computer does NOT make the design, the designer does, Today's CAD platforms simply remove much of the chance for human error.

In short, 3D cad reduces errors, reduces design time (100 fold), and increases the quality of the documentation.

Absolutely, every company worldwide WILL adopt this method at some point. I wish more of the "old timers" (I fall somewhere in the middle, not young, but still have yet to hit 60) would adopt the new technologies. Its this fear and anger for the unknown that will make some people obsolete in the workforce.

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#3
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Re: Marriott Takes 3-D Planning to the Next Level

04/04/2011 6:14 PM

RVZ717, I'll give you a GA for that, for a number of reasons. In no particular order:

I was trained, among other thing, as a technical illustrator. I learned to draw with mechanical pencils, true-pointers, triangles, paper and erasers. Today, I use TurboCad, a light version of AutoCad LT.

"I provide... none of our competitors are doing this yet... yet." CAD drawings for our electrical installations, riser diagrams, logic blocks, and point-to-point drawings are an absolute necessity, and we are the only game in town today... today. In the market I work today, there is sort of a 'Wow' factor when an architect/engineer gets my submittals.

And I agree with you 100%, "...cad reduces errors, reduces design time (100 fold), and increases the quality of the documentation." and "Absolutely, every company worldwide WILL adopt this method at some point."

However, the elements of drawings I generate are actually DRAWN by me. They are not selected from some symbol library by someone who has no idea what a PLC is, or a delayed-egress lock system, or a limited access device, or what any of them do or why some engineer says he wants one.

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#4
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Re: Marriott Takes 3-D Planning to the Next Level

04/04/2011 6:58 PM

Yeah, I have found that the software and new technologies are quite hard to keep up on. I do my best to stay current with the latest tech, although at some times it seems impossible.

I still use 2D CAD almost every day for Schematics, wiring diagrams etc. 2D CAD is here to stay for those markets, but 3D for mechanical design cannot be beat, even if for the simple fact that you can then do a failure analysis of your component through FEA.

I have to admit... sometimes i do wish i could just pick up my pencil, paper, and templates/squares/triangles and draw, I miss it at times, especially when the computer decides not to play nice.

In the end, a shoddy designer can mess up a design to the point of complete failure regardless of his drawing platform. It's all still all left to a competent designer. It goes the other way as well, a great designer can design something to work perfectly regardless of his platform... I'd take a hand drawn print by a known proficient designer over a fancy 3D model from a wet behind the ears in most cases.

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#6
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Re: Marriott Takes 3-D Planning to the Next Level

04/05/2011 8:48 AM

I liked your answer

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#5

Re: Marriott Takes 3-D Planning to the Next Level

04/04/2011 11:52 PM

So you guys think that this will save Marriott money?

It will help them spend more.. and charge more..

More people doing the work of their interior decorator.

What did their vendors do to deserve this?

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