"When it comes to car design, few enthusiasts
are reticent about their likes and dislikes. There are those rare cars that have
been transcendentally beautiful and those few that have been breathtakingly
ugly - some so awful that they contributed to the demise of the companies that
produced them."
"The design profession as we know it today
began to develop in the 1920s when the first modern design staff was instituted
at General Motors under Harley Earl. To remain competitive, other automakers were
soon forced to follow suit. Today, the quality of the design staffs throughout
the industry is high and constantly improving. Does that mean ugly cars a thing
of the past? Of course not.
The most celebrated aerodynamic disaster was that
of DeSoto and Chrysler Airflows. Chrysler was renowned as an engineer's
company, and Chrysler's managers were true believers in Frank Lloyd Wright's
dictum that form should follow function. As a consequence, the Airflows were
brilliantly engineered, with an impressive list of innovations. The public,
however, rarely got past the homely looks."
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