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Editor's Note: CR4 would like to thank Larry Butz of GEA Consulting for contributing this blog entry.
In case you haven't noticed, there is a Tsunami approaching called the "Made in America" backlash. Evening news reports statistics about companies bringing home production that had previously been outsourced to low wage countries. With the US unemployment rate stubbornly remaining near double digits the outrage is increasing.
A recent Gallup Poll found that 72% of Americans are paying "heightened attention" to the country of origin of the products they buy and 65% are making an effort to specifically avoid products made in China.
The Poll revealed that nearly 94% of Americans would pay more for foods grown or produced in the United States of America. 60-70% of those polled said they were willing to pay more for household appliance, home products and clothing. 50% of all American said they would pay more for domestically made electronics.
Just looking at the number of articles using the term "back-shoring" or "on-shoring" shows a ten-fold increase between 2008 and 2010.

Unemployment is but one factor. Hidden costs, delays, technology protection, slow change implementation and currency risks have caused many companies to reconsider their sourcing strategies.
The Reshoring Initiative, founded by Harry Moser provides a focal point for companies and individuals wanting more information. In an attempt to truly understand the costs of offshoring the Reshoring Initiative has developed a Total Cost of Ownership (TCO) Estimator which is software is free and it was designed to help OEMs and manufacturers compare the TRUE Total Cost of Ownership.
Are You Ready to Take Advantage? Do you have products that can meet the rising preference for Made in America? It is real. Consider, for example, the US Patent Office announced on August 29th the certification of the first independent third party, certification company for the "Made in USA", "Product of USA" and "Service in USA" claims.
This may appear to be a niche market at best but has the word opportunity written all over it.
- Larry Butz
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