|
Well-placed advertising and marketing campaigns were, for decades, the
reason people bought a particular battery: the convenience of
installation of the Sears Diehard, the availability of Delco through GM
dealerships, Exide and Interstate's NASCAR sponsorships, Duralast's
commercials. Consumers sought out and bought brand-name recognition,
often without considering the quality of the product they were
purchasing. Batteries are often offered in varying cold-cranking amp
ratings and with varying warranties, and educating yourself about how
much battery you actually need can save you money or allow you to buy a
battery with a longer warranty.
Learn how to select a battery at Hemmings Daily.
|