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It was less than a year ago that GEA's Duane Lom discussed in this blog a perplexing question in the HVAC and Buildings Industries at the time, "Why is Energy Efficiency Such a Hard Sell?" In evaluating the alternatives to reduce electrical consumption, wind came in at $48 to $95 per megawatt-hour and coal fired plants at $62 to $141 per megawatt-hour, but neither could compete with the use of energy efficiency (using existing state of the art technologies) which cost from zero to $50 per megawatt-hour. Why? Buyer apathy.
What a difference a year makes. A joint national survey by NEMA and NAM of 1,000 likely voters clearly illustrates increasing support for energy efficiency. Nine in ten voters support using energy efficient products and believe it's important to include energy efficiency as part of our country's energy solutions. The support for energy efficiency cuts across demographic and political lines.
Consider the results:
- 94% support using energy efficient products. Seven in ten (70%) "strongly" support it.
- 90% believe it's important to include energy efficiency as part of our country's energy solutions...and (gasp!) there is consensus among Republicans (86%), Democrats (99%) and Independents (88%).
- 67% are more likely to vote for a candidate for congress who supports energy efficiency policies.
- two-thirds or more of voters, regardless of party affiliation, are more likely to support investing taxpayers' dollars in energy efficiency
Are you ready for the shift to energy efficient buildings and HVAC products?
Read the NEMA/NAM Summary Report
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Editor's Note: CR4 would like to thank Larry Butz, President of GEA Consulting, for contributing this blog entry. |
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