Speaking of Precision Blog

Speaking of Precision

Speaking of Precision is a knowledge preservation and thought leadership blog covering the precision machining industry, its materials and services. With over 36 years of hands on experience in steelmaking, manufacturing, quality, and management, Miles Free (Milo) Director of Industry Research and Technology at PMPA helps answer "How?" "With what?" and occasionally "Really?"

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It’s More Than a Phone

Posted May 06, 2014 11:31 AM by Milo
Pathfinder Tags: marketing mobile phone

I spent a few days at a Users Conference for PMPA Technical Member Epicor, an ERP software solutions provider.

As I am just a manufacturing guy, among 4000 computer, software and systems experts, I was in a unique position to see what our world looks like from the IT side of things.

What I learned was that to the IT folks, devices are more than just devices.

Drivers of business change.

Here are some of my gleanings about how we as manufacturing users are seen by the folks that deliver us our data:

  • C- Types want data visualization;
  • Middle Managers want metrics;
  • Front line managers want conditional awareness;
  • The people doing the work want to know what to do.
  • Everyone has a mobile device, and want to access their data with it.
  • Mobile devices- Ipads, tablets, smart phones- mean our customers are no longer tied to their desk.

Including CUSTOMERS!

The internet expanded the demand for data availability to : Anyone, Anytime, Anywhere.

Mobile technology is now transforming that to Everyone, Everywhere, Everything, EVERYTIME!

An interesting fact that we need to be aware of as this mobile transformation continues to transform markets:

87% of Chief Marketing Officers are planning to integrate every customer touch point digitally within the next 5 years.

Every Customer Touchpoint.

Think about what that could mean for your business.

You have a website? Good start.

Is it mobile friendly?

What about all the information that your customer needs? Does it involve a phone call, and clerical work to assemble a report? Available only during business hours?

Or can they get that digitally? Anywhere, Anytime?

That is where the world is headed- actually, it is where the leading companies have been.


Editor's Note: CR4 would like to thank Milo for sharing this blog entry, which you can finish reading here.

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#1

Re: It’s More Than a Phone

05/09/2014 10:20 PM

Call me old school, but very few are allowed to mess with my touchpoint....

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