Let's
face it, spark plugs weren't known for igniting the imagination (too
soon for a bad pun?). Despite having "spark" in the name and initiating
an explosion in the combustion chambers, back in the 1960s much like
today, they went relatively unnoticed until it was time for a tune up,
an ignition miss developed or you were a drag racer who wanted to shave a
few hundredths off your E.T. with a plug of a different heat range.
Developing an advertising campaign for spark plugs must have ranked
right up there with claiming your brand of iceberg lettuce was best…an
oversimplification of course, but you get the idea.
See concepts that reinvigorated life in a stale component on Hemmings Daily.
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