For
those who came of age after 1963, the symbol of Chrysler Corporation
was a thin, white, five-pointed star within a blue pentagon. It was
seemingly everywhere on Chrysler products, from automobiles (across all
Chrysler brands) through spare parts, accessories and even literature.
Killed off by then-parent Daimler in 1998, the Pentastar logo made a
triumphant return in 2007; now, under new owner Fiat, the logo has been quietly phased out in favor of a new FCA logo, signifying the birth of Fiat Chrysler Automobiles.
The original Pentastar logo was developed in 1962 by Lippincott &
Margulies, Chrysler's advertising agency, at the direction of Chrysler
president Lynn Townsend.
See the background of this oft-overlooked motor logo here.
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