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Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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With Little Ceremony, Fiat Chrysler Automobiles Drops Pentastar Logo

Posted November 10, 2014 10:30 AM by dstrohl
Pathfinder Tags: Chrysler Fiat history logo

For those who came of age after 1963, the symbol of Chrysler Corporation was a thin, white, five-pointed star within a blue pentagon. It was seemingly everywhere on Chrysler products, from automobiles (across all Chrysler brands) through spare parts, accessories and even literature. Killed off by then-parent Daimler in 1998, the Pentastar logo made a triumphant return in 2007; now, under new owner Fiat, the logo has been quietly phased out in favor of a new FCA logo, signifying the birth of Fiat Chrysler Automobiles.

The original Pentastar logo was developed in 1962 by Lippincott & Margulies, Chrysler's advertising agency, at the direction of Chrysler president Lynn Townsend.

See the background of this oft-overlooked motor logo here.

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Re: With Little Ceremony, Fiat Chrysler Automobiles Drops Pentastar Logo

11/10/2014 11:02 PM

Fiat will soon learn the value of a brand and its symbols . . . . .

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Re: With Little Ceremony, Fiat Chrysler Automobiles Drops Pentastar Logo

11/11/2014 3:43 PM

This was done by Fiat, by fiat.

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Re: With Little Ceremony, Fiat Chrysler Automobiles Drops Pentastar Logo

11/12/2014 11:19 AM

Oh, very good. Nicely done.

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Re: With Little Ceremony, Fiat Chrysler Automobiles Drops Pentastar Logo

11/11/2014 5:20 PM

So, does this mean all new Chrysler-product brochures and Owners Manuals be in Italian from now on?

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