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It's a given that today's environmentally-conscious consumers prefer
green products, everything from apparel and electronics to personal care
and household cleaning items. But which green claims are most
effective? In a survey of more than 1,000 consumers that generated
almost 42,000 comparisons
of various green product claims, Underwriters Laboratories found that
certified claims won out in every category. The survey also showed that
consumers reacted negatively to claims that were over technical, overly
generic, or used a green logo without qualifying language.
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