No single factor ever sinks an automaker. The struggle between profits and losses typically has its roots in circumstances suffered from decisions made years, if not decades, prior. Packard, one of the most prestigious American automakers, was no different, and a talk this weekend at the National Packard Museum will examine the various reasons behind its decline and death.
When Packard resumed building cars after World War II, it started from a relatively strong position and had many years of profitable business ahead of it; indeed, in 1949 the company sold nearly 105,000 cars, just short of its own production record. But the bricks in the company’s foundation were already starting to come loose in the late 1940s.
A market reposition, failed partnerships and myriad factors determined the fate of iconic Packard.
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