American Motors’ print ad leaves little to the imagination with its depiction of young adults reinstalling the carburetor and swapping wider rear wheels and tires onto a 343-powered Rogue. It’s being prepped for drag racing or, at the very least, for more sizzle on the street. (We can’t tell from the photo if the upgraded tire shown is a drag slick.)

Nevertheless, with statements like, “So you see, we don’t build them like we used to. That’s our message,” even the ad copy indicated that American Motors was beginning to shake off its somewhat stodgy image — at least in this instance — with the testosterone-infused Rogue.

The 280-hp, 365 lb-ft of torque, four-barrel, 343-cu.in. Typhoon V-8 option debuted during the 1967 model year for the Rambler American series’ top-of-the-line Rogue, mid-level 440, and entry-level 220.

Throwback to the AMC pony cars: the Rambler was fast and mean.