Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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3 comments

Gone but Not Forgotten: Ford’s Maverick Turns 50

Posted November 28, 2018 9:00 AM by dstrohl
Pathfinder Tags: anniversary classic auto Ford

On April 17, 1969, Ford introduced a new compact two-door sedan with sleek fastback styling, designed to counter the sales threat posed by the Volkswagen “Beetle” and other fuel-efficient imports. In its first (partial) year on the market, the Maverick sold 127,833 copies, besting the Mustang’s 126,538 unit sales from April-December 1964. Though the Mustang lives on today, the Maverick — which marks its 50th birthday in 2019 — left the U.S. market after the 1977 model year.

By the late 1960s, the threat from imports to domestic sales was growing too large to ignore. In 1968 alone, Volkswagen sold 563,522 vehicles to U.S buyers, while Toyota and Datsun (combined) accounted for another 109,000 sales. In total, Ford’s research showed the size of the 1968 import market (including all manufacturers) to be 985,767 units — large enough for the right car from a domestic automaker to make inroads and enjoy reasonable sales.

Looking back on the short lived but well-rounded Ford classic.

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Re: Gone but Not Forgotten: Ford’s Maverick Turns 50

11/28/2018 3:36 PM

Good car, provided LOTS of standard FoMoCo OEM parts for the PINTO (ha,ha).

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Re: Gone but Not Forgotten: Ford’s Maverick Turns 50

11/29/2018 11:44 AM

A light weight car with a 302. It was a fun little car.

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Re: Gone but Not Forgotten: Ford’s Maverick Turns 50

12/01/2018 4:31 PM

Fast and Cheap....

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