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In the early 1980s, Buick faced an image problem. Long seen as a brand for grandparents more concerned with a cushy ride than with performance or handling, Buick’s demographic was aging, and new buyers simply weren’t visiting Buick showrooms. The answer was to borrow a page from the brand’s storied past, when Gran Sport models were used to attract a younger, performance- and image-conscious buyer into Buick dealerships.
When the first Buick Grand National appeared as a 1982-only model, it was little more than an appearance package, but in 1984 a far more sinister Grand National hit the streets, bedecked in black over black and infused with turbocharged V-6 power. Of all the turbocharged Grand National models built from 1984-1987, the ultimate expression of performance came in the form of the car’s swan song, the limited-production, 1987-only Buick GNX.
A common strategy from Buick's storied playbook: attract younger buyers with sport models.
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