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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Made in America: The People's Car

Posted September 22, 2008 4:00 PM by dstrohl

Many people forget that Joseph Frazer had a long career in the automotive business before hooking up with Edgar Kaiser, and his brief stay at Willys-Overland shortly before World War II tends to fall under the radar. Yet he brought success to Toledo during his short stay there with the Americar, a low-priced conventional automobile that could conceivably be sold to any pocketbook. Ken Gross, writing in SIA #31, November-December 1975, recounts the story of the Americar and Frazer's involvement with Willys-Overland.

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#1

Re: Made in America: The People's Car

09/23/2008 3:40 AM

I like the motto in the bottom right, exhorting you to..
'Save Gas for Uncle Sam'
...shame none of you guys listened

Del

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Re: Made in America: The People's Car

09/23/2008 9:09 AM

We listened to Uncle Sam then, but Uncle George today has a slightly different message (being an "oil man" himself...)!

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Re: Made in America: The People's Car

09/23/2008 10:42 AM

Many older Americans, particularly engineers and scientists I think, have been "savers" of gasoline, electricity, other utilities as well as virtually anything else of value for many years. Check in the attic or basement of many older Americans homes and you will find them to be a storage site for worn-out (but potentially useful in the future) items. I think that many of the issues with the current debacles being observed is that our citizenry is becoming younger. They appear to be susceptible to the continuous advertisements in the media and have never had to struggle through the hard times that build experience and character.

One can only hope that perhaps the downturn in American economy and the attendant hardships will be a good thing if it awakens then younger generation to their responsibilities to each other and the world at large. It has been said that "With age comes wisdom"; we shall see.

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Re: Made in America: The People's Car

09/23/2008 11:49 AM

Yeah, this throw-away culture we have nowadays can all too often include discarding people and relationships as well as things. I dunno that age is guaranteed to come with wisdom attached, too many "old fools" around for that to be true, but clearly with wisdom should come age - smart enough to survive, anyway. As you say, we (at least some of us) shall see...

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