Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Lee Iacocca’s Ford Town USA

Posted April 14, 2009 12:01 AM by dstrohl

As much as it looks like those photos making the rounds lately of unsold automakers' inventories stacking up like cordwood on docks and at test tracks, the photo above is the result of an intentional action: Lee Iacocca's Ford Town USA, a grand scheme that loaned a brand-new Ford car or truck to every one of the 1,600 residents of Flora, Illinois, for a week in September 1960.

Now think of how much goodwill the domestic automakers would foster if they did that again today? I mean, they certainly have the spare inventory.

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Re: Lee Iacocca’s Ford Town USA

04/14/2009 8:47 AM

Would be nice if they pick my town - all the short tracks starts racing this weekend around here

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Re: Lee Iacocca’s Ford Town USA

08/04/2010 7:58 PM

Back in the 60s, someone rented a Ford Galaxy from Hertz and raced it at Riverside. Think he changed the shocks, but not much more.

Steve

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