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In tough economic times, there may be a temptation among corporations to cut research and development budgets. However, leading companies advise maintaining R&D spending levels as the best way to come through this downturn in better shape than ever. In fact, one study found that found that companies that invested at least 5% of sales in R&D during the recessions of 1981-1982 and 1990-1991 performed better when the recessions ended than companies that invested less than 3% of sales in R&D. Is your company placing the right emphasis on R&D? What are the priorities? Energy efficiency, marketability, innovation?
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