Talking about how engineering is so unpopular as a profession, maybe it's because we lack exposure. If you turn on the TV you have cops, lawyers, doctors ad maybe a lost soldier. Maybe what we need is an "engineering soap opera" where engineers deal with engineering and personal problems.
Tell your ideas for the show.
My idea is an enginering consultancy firm. The partners and employees travel a lot, get in troubles with big corporations and governments, are offered bribes, fight with their families because of being so much time away, etc.