Honda Motor Co., is planning to enter the solar cell market in 2007. They plan to build a factory at their existing plant in Kyushu, and hope to realize sales of 5 to 8 billion $40 million to $70 million) yen annually.
It's always interesting when a successful company decides to enter a completely different market. Worldwide interest in solar cells has spiked over the last few years and all the analysis that I've read suggests that this is more than a trend.