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Inflating Profit by Decreasing Product Size

04/28/2021 12:11 PM

Ever notice how the size of most products are being reduced at the same price as before?

Ice cream used to be 1/2 gallon,or (2 quarts).

Now it is only 3 pints.

Same for almost all consumer goods. Some whole grain breads have larger slices (1/2 ounces-- 50% larger)and makes fewer sandwiches,which increases sales volume.

Orange juice is no longer in 1/2 gallon cartons,bleach,same story.And the list goes on.

IMHO:

This started long before Covid, and has gradually infiltrated all brands.

There seems to be a industry-wide collusion to reduce size to increase profit margin.

It does not matter which brand,so it seems to be a concerted agreed upon method,or a case of "Follow the leader":

"If company XX can do it,so can we"

Has anyone else noticed this?

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#1

Re: Inflating Profit by Decreasing Product Size

04/28/2021 1:09 PM

This has been happening for years, we had this discussion on here a few times...

...."For all those shoppers who feel chocolate bars, cartons of drink, toilet rolls and countless other products have been getting smaller, now comes official confirmation. A grand total of 2,529 products tracked by the Office for National Statistics have decreased in size over the past five years.

In an analysis of the phenomenon known as “shrinkflation”, the ONS explored whether these dwindling portions are making life more expensive. The theory goes: if a chocolate bar gets smaller but the price stays the same, that is a form of inflation because you are paying more for each bite."....

https://www.theguardian.com/business/2017/jul/24/sweets-are-shrinking-youre-not-imagining-it-ons-tells-shoppers

I get around this by buying in bulk....

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#2

Re: Inflating Profit by Decreasing Product Size

04/28/2021 3:00 PM

I stopped buying ice cream for that very reason.

They were keeping the price relatively constant but shrinking the size. I bristled at the thought that the manufacturers assumed the consumers are that stupid.

Of course my waistline is easier to maintain when I took ice cream out of my caloric intake.

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#3
In reply to #2

Re: Inflating Profit by Decreasing Product Size

04/28/2021 4:50 PM

Shrinkage is one reason I stopped buying ice cream,and another reason is because it is hard to find really GOOD ice cream.

I make my own at home,and make it to my personal taste

One of my favorites is banana, made with non-fat canned milk,skim milk,real bananas,real vanilla,salt and sugar to suit.

No artificial ingredients or preservatives.

It takes a while,but it worth waiting for.

I don't indulge very often,and am careful of my total calorie intake.I have lost 40+ pounds over the last year by cutting back portion sizes,and never going back for 2nd helpings.I don't go hungry,my stomach has shrunken to accommodate smaller meals.

If they quit making ice cream,I would never miss it.

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#4

Re: Inflating Profit by Decreasing Product Size

04/28/2021 5:48 PM

Clorox gallon bleach bottles have gone the way of the Dodo bird.

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#5

Re: Inflating Profit by Decreasing Product Size

04/29/2021 3:28 PM

That has been going on for decades. Today, business strategy and decisions are based on academics. Our big companies spend fortunes for academic studies and consultation. And PR. Almost all business associates are university graduates now. Has been this way for almost half a century for the big companies. Big companies promoted big universities.

What we have today, and the situation today, is university born and driven.

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#6

Re: Inflating Profit by Decreasing Product Size

05/08/2021 5:14 PM

The packaging may be the same size, but the volume isn’t.

When I’m in the grocery store... I always look at the price on the shelf, it also gives the price per oz.

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