Why is it so hard to break into the test equipment marketplace? VerigyLtd, semiconductor test-equipment manufacturer and spin-off of Agilent, is struggling as its stock price hovers around its initial public offering price. Singapore-based Verigy, like other semiconductor test equipment manufacturers, faces a cyclical semiconductor industry, pricing pressures, long sales cycles, and the challenge of convincing companies to switch brands in spite of the steep initial cost. The San José Mercury News reports that Verigy's expected lower expenses associated with cutting 300 people and consolidating operations will be limited by additions in lower-cost locations. How do you view the test equipment market?
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Anything to do with agilent is doomed
