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Anonymous Poster

Help About Exporting

07/31/2006 10:30 AM

dennis writes:
For 3 months, we are quoting on an American website, we hope to provide our OEM service to American companies. We are confident that our offered prices are reasonable, delivery is fast, leadtime is quite short. But the the result is depressing. We only got one order from Americans. I really don't know what prevents them from purchasing their parts from China. Is there anyone who can tell me what's the problem?

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Power-User

Join Date: Feb 2006
Location: Detroit Downriver
Posts: 119
#1

OEM Salesmanship

07/31/2006 11:44 AM

It is very difficult to break into existing markets, even from within the US, and perhaps the Internet is a poor advertising medium for your target market. Look at how other companies in a similar situation make themselves known to potential customers. In this way, your efforts may prove to find a better strategy.

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The legacy of the digital age is that of segregation through differing formats. - HerbVic
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Participant

Join Date: Jul 2006
Posts: 4
#2
In reply to #1

Re:OEM Salesmanship

07/31/2006 9:57 PM

Thanks for your help. In our country, internet is a very good advertising medium. We find it is satisfying here. While I really don't know what is the most effective one in other countries. The exhibitions? Maybe I have to attend some exhibition in US. Which one is most effective?

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Commentator
Australia - Member - New Member

Join Date: Jul 2006
Location: Australia
Posts: 77
#3

go knock on doors

07/31/2006 10:16 PM

knock on doors take samples lot of people buy direct and get it cheaper go for the end uses

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Participant

Join Date: Aug 2006
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#4

Help about exporting - What product??

08/01/2006 12:29 AM

It depends on what product you are trying to sell. For example, I work for the government in the USA as an engineer and we have a requirement to Buy USA. In other words, contractors must purchase their products that are American made, unless they have special approval from the State and Feds. Check out the following link. Although the attached document only addresses steel and iron products for Fed-Aid highway projects, other similiar laws may exist for products that your company manufactures. http://www.fhwa.dot.gov/programadmin/contracts/buy amgen.htm

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Participant

Join Date: Jul 2006
Posts: 2
#5
In reply to #4

Re:Help about exporting - What product??

08/01/2006 1:14 AM

it depends on what you make. `perfect steel products get marketed differently than wholesale pocket knives for flea markets. first you have to identify your customer and find out where they get their products. research your compition. where are they? what are their costs? can you compete by offering a better or a cheaper product. [rolex/timex] try ebay stevebonzai@yahoo.com

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Active Contributor

Join Date: Oct 2005
Posts: 19
#6
In reply to #5

Re:Help about exporting - What product??

08/01/2006 1:26 AM

The best way is by attending exhibitions. Most people won't trust you unless they've met you face to face. As for which exhibitions to choose, it all depends on what you do. If you work with plastics, you just missed the NPE in Chicago. You might want to join a local manufacturers association that can help promote your company to overseas markets. Your current methods are similar to what I do. You'll just have to have a lot of patience, you just have to wait until someone is ready for you. Above all, you really need to get out and meet some potential customers in person. Good luck.

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Participant

Join Date: Jul 2006
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#7

Thanks for your replies

08/01/2006 5:18 AM

We are really a manufacturer in China's coastal city-Shenzhen which is a adjacent city to HK. We provide OEM service of precision parts for various industries, such as Automotive, H.D.D, Hydraulics. Fiber optics & etc. I don't know which exhibition is most important for us in America. Maybe I gonna attend an exhibition in the US soon. Some suggested me to register a firm the US, so we could sell our products locally. I think that's a good idea, but I don't know how to do this. Any suggestions?

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Associate
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Join Date: Mar 2006
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#8
In reply to #7

Re:Thanks for your replies

08/01/2006 10:30 AM

One thing that slows some companies down (like mine) is that we don't have a lot of money and are worried that we would send over payment and never receive goods. Maybe offering a bond from a reputable firm would help. Even adding the cost of the bond into your price, you should still be very competitive. Stephan

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Power-User
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#9

If you don't like honesty please don't read this

08/01/2006 10:51 AM

*IMO*

Your website is lacking in both detail and layout. I understand that English may not be your first language but clear communication is key to starting a partnership/business deal. When I look at your site you have several obvious misspellings. The biggest one is "Qaulity" on your projects page. This shows a lack of attention to detail and gives a poor first impression of your business. I would also add exemplary images of products you manufacture. A list is nice quality photographs are better. Move the fact you are ISO & TS certified to your homepage as well as your contact information/address. I might even scan your certification documents in for people to view. In past jobs I won't even ask for a quote without seeing those documents. Finally you don't mention anywhere that you want or can serve the US market. No mention of current customers here in the US, lead-times, normal shipping times etc. If you want to compete for US business you need to tell me otherwise I'd assume you are serving a domestic market only. Lastly and I don't know the details of your advertising but if you want to gain business here in the US you need to advertise here. A website is a great start but you need to be in directories, online search engines and trade shows. If you have any questions or would like to discuss this farther please don't hesitate to contact me. Kind Regards, Stilljester

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The Engineer
Engineering Fields - Engineering Physics - Physics... United States - Member - NY Popular Science - Genetics - Organic Chemistry... Popular Science - Cosmology - New Member Ingeniería en Español - Nuevo Miembro - New Member

Join Date: Feb 2005
Location: Albany, New York
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Good Answers: 129
#10
In reply to #9

Re:If you don't like honesty please don't read thi

08/01/2006 10:53 AM

I know stilljester's answere isn't what you want to here, but in my opinion, it's the real answer. When I go to your website and click on products, you just provide some bullet points. This needs to be more detailed. Also, your website takes a long time to load. I associate website loading time with quality of the business. This may not sound fair but it's usually a correct assumption. Also you don't give any details on shipping costs and time. I don't care if my parts are made in Iowa or China, as long as I know all the costs and have a good feeling regarding the quality.

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Associate

Join Date: Apr 2006
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#11
In reply to #10

Re:If you don't like honesty please don't read thi

08/03/2006 4:40 PM

I buy parts for a large mfg. company every day. I avoid purchasing any parts overseas unless I am forced to because they are OEM. All large companies today are reducing inventories in stock, for tax savings, and depending on suppliers to have them on hand avoiding long lead times. It can take days to get by Customs even if you air freight. The one company I do buy from,based in the UK, has a warehouse in the central US and supplies the continental US from there. Quality, availability, price.

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Participant

Join Date: Jul 2006
Posts: 4
#12
In reply to #9

Re:If you don't like honesty please don't read thi

08/04/2006 1:17 AM

Thanks for your suggestion very much. There is a Chinese saying: Bitter medicine cures disorder, good suggestion though may sounds offensive, helps to success. I will take your suggestions and improve ourselves in the future. Infact I am very glad and graceful to have discussed some much here. Thanks.

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Users who posted comments:

1 nut (1); Bayes (1); dennis_mindbox (3); HerbVic (1); misplayed (1); solincsteve (1); StephanChE (1); stevebonzai (1); stilljester (1); Wessonruger (1)

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