Engineers are swamped. They need to meet deadlines, answer to bosses, and satisfy cutomers. Some enjoy writing. Others do not. Many simply do not have the time.
About a year ago, an article called "Engineers as Credible Marketers" appeared on-line in IEEE's Today's Engineer. In it, author Richard Burnham argued that technical articles written by technical experts are powerful marketing assets.
A year later, what's the view like from where you work? Do you write technical articles, work with what Burhham calls "ghost writers", or leave marketing to the marketing department?
Ghosting
