Advertising and Marketing and Copywriting are not your business.
Your business is to make things. Our business is to explain why anyone should buy it.
My group of friends are extremely expensive.
Part of the reason for us to be so expensive is that we are fun.
The other part of the reason for us to charge so much is that we are fun.
The other reason for charging what we charge, is we know what we are doing.
P.S. I don't necessarily, but I have friends that do.