Heat pumps can take lots of 'low-value' heat and turn it into a smaller amount of high temperature (useful) heat, yes?
In doing so they cool the cold-side of the circuit - increasing the work available (as a cooling tower does, but the heat is taken somewhere usable).
A cooling tower 'throws away' unusable heat. A heat pump could instead preheat the superheated steam reducing fuel consumption.
So, what prevents heat pumps replacing cooling towers?
After all, a ground source heat pump can recover 4 to 5 times the pumping energy from the ground's heat reservoir at a useful temp.
Additionally, cooling towers (for say a power station) are massive civil engineering projects - reducing or negating them would seem economical, as well as efficient.