FTC Publishes Final Guides Governing Endorsements, Testimonials

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bwire Guru Join Date: Dec 2007 Location: Upper Mid-west USA Posts: 7498 Good Answers: 96	FTC Publishes Final Guides Governing Endorsements, Testimonials 11/26/2009 8:21 PM
	You will find this very interesting: http://www.ftc.gov/opa/2009/10/endortest.shtm Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The rules become effective 12-01-2009 __________________ If death came with a warning there would be a whole lot less of it.
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JohnDG Guru Join Date: May 2006 Location: Reading, Berkshire, UK. Going under cover. Posts: 9684 Good Answers: 467	#1 Re: FTC Publishes Final Guides Governing Endorsements, Testimonials 11/27/2009 7:20 AM
	Interesting indeed. Must investigate whether there's anything similar in the UK. __________________ "Love justice, you who rule the world" - Dante Alighieri
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bwire Guru Join Date: Dec 2007 Location: Upper Mid-west USA Posts: 7498 Good Answers: 96	#2 Re: FTC Publishes Final Guides Governing Endorsements, Testimonials 11/30/2009 5:39 PM
	It reads better here... http://www.internetnews.com/government/article.php/3842496 __________________ If death came with a warning there would be a whole lot less of it.
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Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements