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bwire
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FTC Publishes Final Guides Governing Endorsements, Testimonials

11/26/2009 8:21 PM

You will find this very interesting:

http://www.ftc.gov/opa/2009/10/endortest.shtm

Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

The rules become effective 12-01-2009

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JohnDG
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#1

Re: FTC Publishes Final Guides Governing Endorsements, Testimonials

11/27/2009 7:20 AM

Interesting indeed.

Must investigate whether there's anything similar in the UK.

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bwire
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#2

Re: FTC Publishes Final Guides Governing Endorsements, Testimonials

11/30/2009 5:39 PM

It reads better here... http://www.internetnews.com/government/article.php/3842496

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