Chicken, Hydrogen Tanks and Fuel-Cells

http://www.fastcompany.com/1299971/toasted-chicken-feathers-make-better-hydrogen-tanks-fuel-cells

"The science team estimates the feather solution would cost no more than $200, versus tens of thousands for a hydride tank, and millions for a nanotube version."

The issue, I understand, is that Hydrogen gas requires high pressure to store a reasonable amount to accomodate a gas tank. The result is either dangerously high pressures (compromising safety) or limited volume of gas tank (less milage per fill).

Boyle's law: Pressure inversely proportional to volume.

Question to those in the industry: Save for the implementation process to bring this discovery to the market, how large of a breakthrough is this? How much of a boost is this to the Fuel Cell industry. Especially, for portable fuel cells used in commercial buildings e.g. Malls, Supermakets which have enjoyed relatively better market penetration in the off-grid industry than fuel cell cars in the automobile industry.