Automation To Run Any .exe File

You can download free or paid packages that do this

For example

... or you could write a script to do it using either a freeby like http://www.autohotkey.com/

or buying a scripting tool like MJTnet.com (which has more features than the freeby)

First off you need an installer. http://en.wikipedia.org/wiki/List_of_installation_software

Then you will need to be a great deal more specific as what you plan to do. I think VLC will accept a file spec parameter which is essential for your project to work. If you intend to build an application your concept needs to be crystal clear.