Placebo Effect Caught on MRI

From Neatorama:

Not only is the placebo effect becoming stronger, but it's now been imaged for the first time by researchers with fMRI machines. Falk Eippert at the University Medical Centre Hamburg-Eppendorf in Germany led the study: Later, with an fMRI scanner on, the researchers rubbed "control" and "painkiller" creams onto two different spots on each volunteer's left forearm and applied the same level of heat to each spot, 15 times.

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