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Smart appliances, smart meters, and a smart grid all will use existing technology. Yet already, consumers are up-in-arms about the cost of their utility bills tripling, and worse. Those reactions have some utilities slowing or delaying implementation of smart grid systems. So how do utilities explain to their customers that 'smart technology' uses the same wireless networks, software, and smarts as their cell phones and PCs? Can they be convinced that digital meters are accurate? Will customers believe the technology can save them money while personal information is kept safe? It all comes down to a matter of earning their trust, doesn't it?
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