Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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How to Ride a Horse with a Steering Wheel

Posted May 05, 2010 12:01 AM by dstrohl

The time was the 1920s, and the Moxie Beverage Company was looking for something new and unusual to promote its tangy soft drink. Having tried Moxie the Dog and the famous Moxie wagon, the next idea tried was the Moxie the Horse car.

On an actual Moxiemobile like the one shown here, the horse itself was a molded aluminum affair which was painted white and bolted down to the chassis. Since a standard automobile chassis was used, the mechanical ingenuity to allow driver control of Moxie from the horse's saddle was very extensive.

For instance, a Moxiemobile is steered from a wheel mounted just ahead of where the pommel on a saddle would be. From there, a long steering shaft extends through Moxie's neck to tow universal joints, which are then connected to the conventional steering linkages.

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Re: How to Ride a Horse with a Steering Wheel

05/06/2010 2:10 AM

Looks like they turned Mr.Ed into a Lorenz of a laborer.

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