The time was the 1920s, and the Moxie Beverage Company was looking for something new and unusual to promote its tangy soft drink. Having tried Moxie the Dog and the famous Moxie wagon, the next idea tried was the Moxie the Horse car.

On an actual Moxiemobile like the one shown here, the horse itself was a molded aluminum affair which was painted white and bolted down to the chassis. Since a standard automobile chassis was used, the mechanical ingenuity to allow driver control of Moxie from the horse's saddle was very extensive.

For instance, a Moxiemobile is steered from a wheel mounted just ahead of where the pommel on a saddle would be. From there, a long steering shaft extends through Moxie's neck to tow universal joints, which are then connected to the conventional steering linkages.

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