GPS haters, gather 'round. Bob Holm of Saratoga Springs, New York,
recently shared with us some photos of a unique Esso map that would
seem like a complete waste of time in light of today's accepted
practice of plugging in the address and listening to some disembodied
voice tell you where to go.
Yet it shows not only how some people
reconcile their comprehension of geography with what they see out their
windscreens, it also shows how capable companies once were of serving
their customers' needs, even if those needs were very limited in scope
and usefulness to much of their customer base (either that, or it was
simply a marketing gimmick). For that matter, when was the last time
you saw a gas station hand you a free map?
Long before the advent of GPS, that's when.
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