Soda Giant Sets Out To Save The World's Water

From Fast Company:

Fresh water is one of the most abused resources in the world. Hundreds of millions of people lack access to the stuff, even in urban areas. The problem isn't helped by our reliance on soda and junk food that require large amounts of water for production. Food and drink giant PepsiCo claims in a new report that it is doing its part for water stewardship. But is this just the latest version of greenwashing -- bluewashing?PepsiCo has certainly set some ambitious goals. It wants to improve water use efficiency by 20% per unit of production by 2015, while providing access to safe drinking water to three million people in developing countries by the same year.

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